After the account has been lost by a competitor you've been hired to design a postcard. You need to shine so you can secure a long-term arrangement with your customer, but you're not sure what you will need to do to knock their socks off. Risk alienating your customers and you also don't need to go too far, although you don't want to look like the man they dumped. Here are, if you're not hired to revamp brand identity but rather to simply make print advertising more effective.
Among the most basic forms of marketing your business with print necessary for anybody is your business card. It sounds like a no-brainer, but it is the first piece. You will talk to people on a regular basis. You must have something so that your clients know how to get in contact with you to give them.
Getting new customers emails is the second phase of building a list. There are several ways to do so, and the most reliable is creating a "join my email" button on your website. This allows anyone that happened to find your website, as well as those currently familiar with your business to sign up for email updates. If you have a service provider that gives you options, then take advantage of trying to collect as much information as necessary to later categorize your new email customers. Other options for collecting new emails is to create an actual sign up form at your front desk. Ask people to join. Avoid doing "raffles" due to the lack of commitment by those who typically sign up. You want solid, interested customers receiving your correspondence.
Aside from the printing services provided by these printing companies that are online, you can also get instant savings off your printing orders using discount coupons. You see, coupons aren't just for groceries or apparels. It is also possible to get printing coupons online to get deals and you various steals. You can get a minimum of 10% off free shipping your printing costs or items that are printed.
Depending upon the setting, you might want to explore various options when it comes to calendars paper stocks. Online printers need to have a smattering of inventory to select from. See if you can get away with a decrease in newspaper quality that is calendars. It doesn't indicate that a step down is necessarily a option. It all depends on what your calendars will my sources be used by you for. The less abuse they'll take, the higher the likelihood you could settle for a stock that is thinner.
2- Make your layout unusual. Don't use templates. This will make you create an ordinary looking material. You have to make sure you come up with a design that is truly yours if you wish to stand out. You can look at templates for ideas but add some of your suggestions you desire. This is your chance you put your creative juices but don't overdo it. Subtle uniqueness is better than distinctiveness that is intense.
I got some printing done locally here lately, and only once did anyone* tell me about their guarantee. He also told me about his service and he showed me his client testimonials (idea # 4) - and his price was twice as much as some others. But did I care? No. He established himself with him credibility in the customer's eyes.